/ COACHES

Will Cole

Inside Back
Kicking Specialist

Hawke's Bay

Will has earned recognition through several representative honours, including: New Zealand Māori Under 18s New Zealand Under 20s Hawke’s Bay Magpies (Bunnings NPC) Hurricanes Development

Book Coach
Will Cole

ABOUT THE COACH

Will Cole is a composed and skillful backline player, equally capable at first five-eighth and fullback. A true kicking specialist, Cole is known for his tactical awareness, accurate goal-kicking, and ability to control territory with a precise boot.

Calm under pressure and technically sound, Cole brings a strong game management presence from No. 10, while also offering a safe and strategic option from the back. His kicking game—both in open play and off the tee—is a major asset, consistently turning pressure into points.

With a growing reputation for his kicking ability and tactical control, Will Cole is an exciting young talent with a bright future in New Zealand rugby.

Experience
Will has earned recognition through several representative honours, including: New Zealand Māori Under 18s New Zealand Under 20s Hawke’s Bay Magpies (Bunnings NPC) Hurricanes Development

COACHING LOCATIONS

Magpies Base, Napier
Park Island, Napier
Elwood Park, Hastings

SESSION TYPES

1 ON 1

$90
(per hour)
Personalised in person coaching to target your technique, intensity, and mindset.

GROUP (3+)

$150
(per hour)
Train with others in person, build competition, and improve through shared drills.

ONLINE

$50
(per 15mins)
Online mentoring to review footage, ask questions, and sharpen your rugby IQ.
Can include weekly training plans, Q & A. Any rugby questions.

TEAM TRAINING ASSISTANT

$150
(per hour)
Bring in a coach for a one-off session to take your team.

PUBLIC SPEAKING

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Hire a pro player to deliver a motivational talk on leadership, resilience, and high-performance at your school, club, or event.
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TRUCOACH

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Online fitness coaching from the Magpies own training. Josh pickering strength conditioning for HB academy, assistant training of the magpies.
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All prices are charged per hour (unless stated otherwise). Standard sessions run for one hour (except for online sessions), with the option to book additional time if needed. Find out more about the different session types we offer here.

“The difference in my son’s confidence and performance has been massive. After just a few sessions, he was reading the game better, making more tackles, and backing himself with the ball. The coach was professional, positive, and genuinely cared. Highly recommend for any young player wanting to take the next step.”
“The difference in my son’s confidence and performance has been massive. After just a few sessions, he was reading the game better, making more tackles, and backing himself with the ball. The coach was professional, positive, and genuinely cared. Highly recommend for any young player wanting to take the next step.”
“The difference in my son’s confidence and performance has been massive. After just a few sessions, he was reading the game better, making more tackles, and backing himself with the ball. The coach was professional, positive, and genuinely cared. Highly recommend for any young player wanting to take the next step.”
Hastings
Havelock North
Napier